“Froot Cake” is a band we created. We built an entire identity system based on a bakery concept. We made a cute album named “Sweet Treats”. We took full visual and creative ownership of the project by producing the original chiptune and electronic bubblegum pop music, alongside designing the album cover and all physical packaging. We blended photography with illustration to give the band a playful, lively aesthetic. Every cookie used in the visual assets was hand-baked (and eaten) by our team.